RECAPP's core mission is to give to the communities and the residents the opportunity to easily and conveniently live an eco-friendly, sustainable lifestyle by empowering them with an easy solution to divert their waste from the landfill and contribute to the UAE’s recycling efforts.
Worldwide, we know that nearly 80% of consumers want to contribute to saving the planet for future generations. Meanwhile people in the Middle East, and specifically in the UAE, are demonstrating real enthusiasm and motivation for integrating eco-friendly behaviors into their daily lifestyles.In line with Veolia’s purpose, RECAPP promotes ecological transformation, which means working to radically change patterns of production and consumption, placing ecology at the heart of every process and assessment.
To quote His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister, and Ruler of Dubai, “The future is for those who excel digitally.” The UAE is well-known for its impressive digital transformation and widespread penetration of technology. According to the World Digital Report 2021, around 97.6% of the UAE’s population owned smartphones in 2020, and residents spent no less than 320 million hours on smartphone apps. The state’s orientation towards a society and economy infused with digital knowledge comes in the context of achieving prosperity, happiness, and sustainability in society.
The idea behind RECAPP was driven by these environmental and societal aspects. As part of Veolia Group, where resource preservation and community development are major concerns, our goal was to develop a local innovative initiative that would contribute to sustainability efforts while also being accessible and easy to use for the general public through a tailor-made digital service.